Client
OnePageCRM, a tech company based in Ireland, created an innovative, multifunctional, new-generation CRM system tailored to diverse business needs. Nurturing the idea of an improved sales and marketing CRM system 12 years ago, they successfully launched a product that made them pioneers in the market. The Lember development and design team was pleased to support their growth and support scaling by enhancing functionality and helping create unique and non-standard UI solutions. Ready for more detail? In this case study, we’re sharing the story of our collaboration from the beginning to the results achieved.
Business Needs
In 2019, OnePageCRM was already a popular provider with a global customer base of small and midsize businesses. Given that technology is an ever-evolving field, and to continue supporting its expansion in the market, OnePage’s leadership team began developing a modernization plan and started to seek a software development partner.
With our positive experience working with various tech companies based in the UK, Lember embraced the opportunity to help OnePage reach its goals and strengthen its presence in the European and U.S. markets. We combined our design and development strengths, along with our expertise, and here’s what we quickly achieved after only 7 months.
Solution
Before starting, we established ambitious goals and clearly defined that our tech and UI redesign solutions should retain current customers and encourage other businesses to transition from their current CRMs to OnePage’s. Specialists from both Lember and OnePage fully agreed that every aspect of our internal feature set should be designed to motivate, express, and inspire users.
The Next Action-Focused technology served as a “secret sauce” integrated into all the redesign process. This approach means that the interactive sales pipeline, product service catalog, and unique 360-degree client view system were developed to guide users toward the next step in increasing sales, improving KPIs, and achieving measurable results.
From a technical perspective, we conducted a comprehensive code audit and refreshed the stack of every critical solution that OnePageCRM has on board. Now, transitioning from strategic objectives to practical outcomes, here are the functionalities we redesigned and enhanced from the technical side:
- Automated Workflow System
- Advanced Reporting Solutions
- Email Automation System
- Business Apps Integration
- Team Engagement and Collaboration Features
- Responsive Mobile Designs
- Interactive Sales Pipeline Solutions
Result
Through the successful implementation of our modernization plan, the OnePageCRM system now offers streamlined functionality and delivers its services with a smoother, more interactive, and intuitive design providing a better experience for its users at various stages of the buyer’s journey. Our combined enhancements have significantly increased user adoption and boosted overall satisfaction. We were thrilled to collaborate with the team at OnePageCRM, contribute to their ambitious project, and support them in achieving remarkable growth in their key performance indicators (KPIs).
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Client Testimonial
Nadia Reckmann
OnePageCRM
It was a pleasure to work with Lember. They were very flexible in their approach and responded to all the changes promptly. They've created lovely characters for us that match the overall design. Their thorough code review and optimization significantly improved the structure and performance of our platform. Following the modernization, we received a great deal of positive feedback in the months that followed. Lember team was always available for updates, calls, and meetings, and delivered a great scope of services for us.