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Victoria Zolotarova

Role: CEO & Co-Founder at Lember

Written posts: 44

About Author

Victoria started her career in tech sales while still at university. She quickly became one of the top sales managers at a leading Ukrainian software company. After graduation, she stepped into a Head of Sales role at a SaaS company, where she grew her team’s KPIs by more than 180%.

A few years later, she took the CEO role and helped the company land 7+ enterprise clients in less than two years. After that chapter, she co-founded Lember and joined its executive team, bringing hands-on experience in sales and operations to building the company from the ground up.

Victoria has always been passionate about technology trends, innovation, and how the global software market keeps changing. At Lember, she contributes to the blog and often speaks at logistics and transportation conferences in Europe and North America, sharing practical insights on industry transformation and SaaS growth. If you’d like to connect with Victoria, you can find her on LinkedIn or use the Book a Call button above.

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Recent Author Posts

SaaS Market Reality: How to Prepare for Intense Competition from the Development Stage
09 May, 2025 by Victoria Zolotarova

SaaS Market Reality: How to Prepare for Intense Competition from the Development Stage

In 2024, the Software as a Service (SaaS) market reached $251 billion. Everywhere you look, it feels like there’s a new SaaS application promising to be the next big thing. And the truth is – most of them won’t make it.  The biggest mistake? Thinking that traditional software development, great marketing, and clever sales tactics […]

5 minutes
How to Build a SaaS Platform That Connects Businesses with 3PL Providers
02 May, 2025 by Victoria Zolotarova

How to Build a SaaS Platform That Connects Businesses with 3PL Providers

In 2024, nearly 30% of third-party logistics (3PL) providers reported average order fulfillment times under 30 minutes – a big improvement from just a few years ago. What’s influencing that change? Smarter, more connected logistics tech. For smaller eCommerce businesses, fulfillment is still a mess – fragmented systems, slow onboarding with 3PLs, and little visibility. […]

3 minutes

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