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Victoria Zolotarova

Role: CEO & Co-Founder at Lember

Written posts: 44

About Author

Victoria started her career in tech sales while still at university. She quickly became one of the top sales managers at a leading Ukrainian software company. After graduation, she stepped into a Head of Sales role at a SaaS company, where she grew her team’s KPIs by more than 180%.

A few years later, she took the CEO role and helped the company land 7+ enterprise clients in less than two years. After that chapter, she co-founded Lember and joined its executive team, bringing hands-on experience in sales and operations to building the company from the ground up.

Victoria has always been passionate about technology trends, innovation, and how the global software market keeps changing. At Lember, she contributes to the blog and often speaks at logistics and transportation conferences in Europe and North America, sharing practical insights on industry transformation and SaaS growth. If you’d like to connect with Victoria, you can find her on LinkedIn or use the Book a Call button above.

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Recent Author Posts

Custom Warehouse Management System: Advantages, KPIs, and Development Costs
04 Aug, 2025 by Victoria Zolotarova

Custom Warehouse Management System: Advantages, KPIs, and Development Costs

It’s no news: warehousing costs keep rising. That was the case in 2024, and the rising labor and resource costs remain the second most pressing challenge for warehouse businesses in 2025. At the same time, competition has arguably never been as automation-oriented as before, with 50% of operators reporting they automated over half of their […]

5 minutes
How to Scale Your 3PL Business with a Custom 3PL Warehouse Management System
30 Jul, 2025 by Victoria Zolotarova

How to Scale Your 3PL Business with a Custom 3PL Warehouse Management System

You can’t grow your third-party logistics business without accepting a simple truth: delivery speed matters more than even supply chain resilience and increased delivery visibility. In fact, 53% of 3PLs say their customers expect deliveries to be done within two to three days, with the same share also considering prompt delivery the key differentiator for […]

5 minutes
Demand Forecasting in Logistics: Importance, Integration, and Cost of Custom Development
02 Jul, 2025 by Victoria Zolotarova

Demand Forecasting in Logistics: Importance, Integration, and Cost of Custom Development

Logistics companies face a market that demands constant improvement — cutting costs, finding shorter routes, and maintaining sufficient inventory. This pressure on the supply chain can be alleviated greatly through the use of demand forecast tools. These can ensure that your company always has the right volume of stock and can meet customer needs promptly. […]

5 minutes
Is a Custom Logistics Dashboard Worth It? Development Cost and Business Impact Explained
27 Jun, 2025 by Victoria Zolotarova

Is a Custom Logistics Dashboard Worth It? Development Cost and Business Impact Explained

In the logistics industry, data is gold — if you know how to use it. Companies with smart, unified data strategies are pulling ahead, fast. In fact, nearly half of Deloitte’s survey respondents say better data means better visibility into assets and goods. But here’s the catch: many logistics teams are drowning in data from […]

6 minutes
What Is Logistics for Modern Business? How to Open a Logistics Company in 2025
20 Jun, 2025 by Victoria Zolotarova

What Is Logistics for Modern Business? How to Open a Logistics Company in 2025

With 21.7 billion parcels changing hands in the US in 2023 alone, there’s always a share of the pie for new transport and logistics companies. But if you want to grow your small business into a successful logistics company, you’ll need more than vigor and a truck or two. Learn how to start a logistics […]

6 minutes
Small Businesses Should Build Software That Evolves as They Grow: Here’s Why & How
10 Jun, 2025 by Victoria Zolotarova

Small Businesses Should Build Software That Evolves as They Grow: Here’s Why & How

Software is the lifeline of small businesses. In the U.S., 47% of small businesses report using four or more technology platforms, and 77% plan to ramp up their technology adoption. The software benefits are well-documented: operational efficiency gains, cost savings, improvements in customer experience, and many more. Yet, those perks might not last long if […]

2 minutes
Starting a Logistics Company: What Digital Solutions You Need (and Which Ones You Don’t)
03 Jun, 2025 by Victoria Zolotarova

Starting a Logistics Company: What Digital Solutions You Need (and Which Ones You Don’t)

Automated capacity planning, route optimization, real-time fleet management — the software enabling these capabilities is driving the revenue of logistics leaders. In fact, McKinsey reports that over 85% of logistics companies say digital solutions added value to their organizations. Of course, large logistics operators have a lot of disposable resources to invest in powerful digital […]

4 minutes

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